Effective Date: August 06, 2025

Introduction
Fobus International Ltd. and its subsidiary Fobus USA LLC (collectively “Fobus”) have established this unilateral Retail Minimum Advertised Price (MAP) Policy to ensure adherence to the suggested retail MSRP, preserving the value and reputation of the Fobus brand while promoting fair competition among resellers. This policy applies solely to advertised retail prices and does not restrict the actual selling price at which products may be sold. Fobus reserves the right to unilaterally amend or terminate this policy at any time without prior notice.

Purpose
The MAP Policy is focused on maintaining consistent retail advertised pricing to:

• Protect the integrity of the Fobus brand by preventing price erosion that could devalue products.
• Support resellers in investing in marketing and customer service without unfair undercutting.
• Ensure a premium perception of Fobus products in retail channels, benefiting consumers and the brand.

Scope and Applicability
This policy applies to all Fobus products advertised by authorized resellers, distributors, dealers, and stores in the United States and globally, with enforcement centered on adherence to the “Global Suggested MSRP Prices” as listed in the official Fobus price list (attached or available on fobus.com).

The MAP is the “Global Suggested MSRP” for retail advertising (e.g., $39.00 USD for most magazine pouches; $29.00 USD for single pouches). For example, the GLCH holster has a suggested retail MSRP of $39.99 USD, and all advertisements must reflect a price at or above this level.

Resellers must advertise products at or above the MAP. A tolerance of up to 10% below MAP is permitted for limited-time promotions (e.g., sales events not exceeding 30 days), provided it does not become a standard practice. Discounts, coupons, or promotions resulting in an effective advertised price below MAP (outside the tolerance) are prohibited, except for in-cart adjustments not visible in public ads.

This covers all forms of advertising, including:

• Websites, online marketplaces (e.g., Amazon, eBay), social media, emails, banners, and search engine ads.
• Print media such as flyers, catalogs, newspapers, and inserts.
• In-store displays, signage, and point-of-sale materials.

Enforcement and Consequences
Fobus will monitor compliance through regular reviews of advertising channels. Violations may include:

• Advertising below MAP (beyond the allowed 10% tolerance for limited periods).
• Using terms like “call for price” or hiding prices to imply below-MAP offers.

Upon identifying a violation:

• First offense: Written warning and request for immediate correction.
• Subsequent offenses: Suspension of shipments, reduced allocations, or termination of reseller status.

Fobus reserves the right, at its sole discretion, to refuse or cancel orders, withhold shipments, or terminate business relationships with any non-compliant reseller without liability.

Contact Information
For questions or clarification, contact:
Victor Carmely, CMO
Fobus International Ltd.
Email: [email protected]
Phone: +972-543333154
Website: www.fobus.com

This policy is unilateral and does not constitute an agreement. Compliance is a condition of doing business with Fobus.